B’s Custom Floral Arrangements
B’s Custom Floral Arrangements is a concept e-commerce app created as part of my Google UX Design Certificate capstone project. Inspired by my love for floral design, this project merges creativity with user-centered design principles to deliver a seamless, visually appealing shopping experience for custom and pre-made floral arrangements.
The goal was to design an intuitive interface that allows users to personalize their arrangements, explore a curated floral lookbook, and make secure purchases—all while enjoying an aesthetically pleasing and easy-to-navigate mobile experience.
Year : 2025
Google UX Design Certificate Capstone
Outcome
The final prototype delivers a delightful and intuitive shopping experience that blends visual elegance with functional simplicity—showcasing how thoughtful UX design can enhance the emotional and sensory appeal of a product.
My Role :
User Research
Wireframing & Prototyping
Brand Identity
Usability Testing
Research Project
Design Phase
My goal for this project was to simplify the complex process of building a custom floral arrangement app. I focused on designing a user flow that was so intuitive it required no guidance. By breaking down the process into key stages—creation, preview, and checkout—I was able to transform what initially felt overwhelming into a clean, effortless experience. Learning Figma was a rewarding part of this journey, and I'm pleased with how the final design streamlined the user experience.